Organisation Strategies of Sportsgirl free essay sample

First and foremost we wish to welcome you into the auditorium of modern fashion. For those of you, who may not know me, my name is XXXX , the national supervisor for Sportsgirl, and to my left is my partner Mr XXXX. We have gathered here today to present to you a SWOT analysis, organizational strategies, and the vision and mission statement of Sports girl. We live in the generation of fashion and technology. Our wants fashionably override our needs in life. The Australian fashion industry has come to expect a huge splash from Sportsgirl at the Melbourne L’Oreal Fashion Festival, and 2005 set a new benchmark. Ideally, the business will come to the customer by promoting their brand through the launches of the Exclusives for Sportsgirl range, offering the latest in the hottest trends and must-have looks in to-die-for limited edition pieces released each month. Sportsgirl was founded in the year of 1948 in Melbourne. We will write a custom essay sample on Organisation Strategies of Sportsgirl or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Sportsgirl has emerged as a leader in the Australian fashion industry by successfully developing a brand image and a store identity that moved fashion retail away from the concept of established department stores to the concept of the lifestyle fashion boutique. This has been reflected in much of their marketing compaigns by advertising â€Å"real, everyday† women weraing their clothing rather than models. Sportsgirl has used interior design, visual merchandising, graphic design, and advertising to build its fashion brand into one that appealed to the emerging youth market The clothes imported in Australian Sportsgirl outlets are designed by foreigners; however, Sportsgirl has created a large and detrimental fashion line from young and creative fashion designers with fresh ideas. On top this; Sportsgirl has designed a range advertising to be heavily printed throughout the world. This advertising helps to display the merchandising creativity of Sportsgirl’s identity, which has linked its clothing lines to a set of lifestyle values and accessories. From the very beginning Sportsgirl’s mission statement is: Specializing in providing the latest fashion trends from overseas. It offers younger women a livelier option than its more conservative sibling label Sports craft. † Theoretically this also is considered to be part of their company vision. The strengths in which Sportsgril possesses are; †¢It Is a easily recognizable store †¢Wide known brand †¢Aimed at young to middle age women (those who spend the most money on fashi on) †¢Offer a wide range of products (shoes, bags, belts, clothing, accessories etc. ) †¢Good quality Excellent locations (in big shopping centers and town centers etc) †¢Big reputation †¢Advertised in women’s and girl magazines †¢They also have a charity organization running oIn 2006, Sportsgirl staff from across the country nominated negative body image and eating disorders as the issue that is most important to them and their friends. oSportsgirl is proud to announce a partnership with non profit organisation, The Butterfly Foundation, to promote and address prevention and early intervention of eating disorders and issues related to body image. Sportsgirl continues the cool new connection campaign, featuring girls from the street, rather than models, in all creative, in a mix of transit, outdoor and magazine advertising. †¢Stores are opened in New Zealand, Singapore, Hong Kong and Thailand. Expansion continues despite difficult retailing conditions. Labels Sportscraft, Sportsgirl and David Lawrence are split into separate stores, and new store fit-outs are implemented across Australia. †¢Sportsgirl uses special events, in-store parades and promotions to pump excitement into fashion. Sportsgirl advertising campaigns and its own in-store magazines combine attention grabbing photography with memorable slogans and lifestyle concepts †¢Sportsgirl adopts the developing methods of mass marketing. It capitalises on the power of linking fashion with exciting images. †¢Sportsgirl exploded into 2006 winning five Shop Til You Drop Awards in February, including Australia’s Best Retail Chain, Most Impressive Retailer Revamp, Best Customer Service and Best Merchandising/Window Display and Store of the Year. With a growing concern, Sportsgirl faces a lot competition. The main issue that is being discussed for the weaknesses, are whether or not Sportsgirl can keep up with the ever growing demands the customer and keeping up to date with fashion. As with strengths in a business comes a variety of weakness, which include; †¢A lot of competition. Such fashion stores as Dotti, Tempt, Valleygirl, Wish etc are proving to be very competitive as they offer similar clothes and market at the exact target audience. †¢Competition that offers similar products †¢Prices with fashion †¢Keeping up with fashion †¢Providing what customers want Limited range of clothing †¢Suitable for limited age group †¢No establishment in America (Major clothing country) †¢Limited to only a few 1st and 2nd World Countries †¢Unable to fully understand what their customers look for †¢Differentiating between wants and needs With a booming business like Sportsgirl, it has all the opportunities to expand outside the reaches of Australasi a to their friendly cohort in the United States of America and Europe. The US and Europe alike have a strong and positive reputation to be some of best fashion capitals in the world. There is a lot of money being made in both the fashion and beauty markets, majorly for women. Perhaps, Sportsgirl could branch similar brands into their neighbouring market, men’s fashion. With a surprisingly success from creation, Cotton On, another well known Australian brand name, create and produce and large majority of their products sold in their outlets. If Sportsgirl could create and can produce their own range of sporting and glamour clothes, they could become one step ahead of the competition in the market. Furthermore, this is a great pportunity to become a more unique and original clothing brand. This build a stronger reputation by promoting that Sportsgirl is not just like all the other clothing outlets in the market. On the upside, Sportsgirl have the possibility to; †¢Introduce a new products into the market for fashion (make-up) †¢To prepare for seasons ahead of schedule (expanding factories) †¢Establish relationships with other companies †¢ Recruit fresh and young ideas – holiday promotions †¢Could expand into a hair care range †¢Chance to expand into a different product market Opportunity to sponsor sporting heroes (attracting fans) †¢Fundraise for special charities (i. e. breast cancer, poverty, homelessness, disabled) †¢Opportunity to give back to the community – community service, eco-friendly products †¢Expand franchises into more 1st world locations (Europe, America) o (American’s love Australian fashion think Sass and Bide) On the downside in the clothing market, Sportsgirl is unfortunately among the many similar clothing outlets for woman in Australasia. With a lot of outlets in the market for clothing comes a lot of competition for the same target audience. Apart from the obvious threat from opposing clothing company is the oblivious menace, the misuse of company resources by customers and staff. †¢Large market for clothing (lots of competition) †¢Large competition for same age bracket †¢Too many similar stores †¢Misuse of company resources oTheft oLoss of stock = loss of money †¢Unable to compete with the higher quality clothing brands Sportsgirl is one the biggest woman’s clothing brand in Australia and has definitely has a large comparative advantage over their competitors in the market, which is demonstrated in the annual Melbourne fashion show. Sportsgirl tends to display are large number of the hottest trends and must-have looks in to-die-for clothing which takes home a variety of awards at the end of the night. The most recent awards from 2006 include; Australia’s best Retail Chain, Most Impressive Retailer Revamp, Best Customer Service and Best Merchandising/Window Display and Store of the Year. Sportsgirl therefore proves that despite its threats and weaknesses from competitors in the market it displays numerous excellent qualities. Sportsgirl is indeed a extremely popular, well known brand that is aimed at the specific market which spends the most money. However always with an extreme success of a business there is a weakness which is that Limited range of clothing Suitable for limited age group, and as there are so many ages and types of clothing out there Sportsgirl is missing out on money making opportunities. However on the upside Sportsgirl have the possibility to expand into a hair care range and to expand franchises into more 1st world locations (Europe, America) as it is evident that American’s love Australian fashion thinks Sass and Bide.

buy custom History of X-Ray essay

buy custom History of X-Ray essay Radio waves including all light belong to an electromagnetic spectrum although they are considered to be of different kinds of electromagnetic waves depending on their varying wave lengths. There are those that have longer wave lengths like micro waves whereas there are those that have shorter wave lengths like gamma rays (Herman, 2009). An X-radiation is composition of x-rays. X- Rays are a form of electromagnetic waves. These waves are characterized by a wavelength of between 0.01 - 10 nanometers. Their frequency and energies rage from 30 pet hertz to 30 exahertz and 120 eV to 120 KeV respectively. Their wave lengths are shorter compared to UV rays but are relatively longer than those of gamma rays. History of the x-rays English scientists were investigating light and dark in the early 1850's. They looked on how they appeared in sealed lead material glass tubes. They studied the rays emitted at the cathode and discovered that the rays cast shadows which were deflected by magnetic fields. The unique nature of these rays is that they were immune to the effects of static electricity force. There was a strong reason in believe that cathode rays were particles and could not pass through substances transparent to ultra violet light. However a German scientist Heinrich hertz found out that cathode rays could pass through metal foil. His fellow German scientist Philip Lenard gained interest to know more about the rays. He decided to study them more carefully. He then designed a kind of a tube that had a thin aluminum window through which the cathode rays could appear from. He took measurements on how far the rays could travel and still induce fluorescence. However Roentgen's research pursuits were not in th e same line of work compared to Heinrich and the likes of Lenard. Roentgen's father was a cloth manufacturer and a merchant from the Rhine province (Wayne, 1946). Roentgen interests to study the cathode came in the year 1895. His study of cathode rays led him to the course of reaping the experiments of Hertz and Lenard. In 1899 roentgen was offered a position in the city of Munich there stood a chance for him to develop physics there. Discovery of x-rays It is believed that the discovery of the x rays in the year 1895 was the start of a revolutionary turn over to the human understanding of the physical world. Rector Wilhelm Conrad is believed to be the father of x- rays. This means that he was the first person to discover x-rays. This came by in the corresponding year to his appointment to the leadership role in Wurzburg University in his fiftieth birthday during the winter season (Wayne, 1946). Wilhelm Conrad Rontgen was born in the year 1845 and died in the year 1923. He was a professor of physics and in October 1895 became the director of physics institute in the university Wurzburg. This was the time he was turning fifty years of age and wa much interested in the work of Lenard, hertz, Hillorf and Crookes. Rontgen had obtained a Lenard tube from Muller in June that same year and performed various experiments that Lenard had created earlier on. He previously had observed the same effects that Lenard had made while producing cathode rays freely in the air. He became so captivated by this and went on with his studies and put all his concentration in one activity of producing the x-rays (Wayne, 1946). In November 8, 1895 on a Friday in the evening, he decided to work alone in the laboratory. This is because in the first place it was the start of a weekend and his assistants had taken a weekend break. As usual , using the Crookes tube he had set up his experiment where he fitted it with both an anode and a cathode apart from one another in the tube by only a few centimeters. In his experiment, he produced a different result by registering a few thousand potential volts bearing in mind that from the cathode, a stream of charged particles would originate and the definitely attracted to the anode. Rontgen laboratory that he worked in during that evening was not different from other laboratories of his predecessors. It was the same but the only thing that was different was the conditions that were present during that evening that he carried out his experiment. The conditions were different in a three ways, first his laboratory had no light hence it was very dark. Secondly the tube he was using in his experiment that evening was covered cardboard jacket that was light proof and lastly a few feet away from his apparatus lay a screen of fluorescent materials on the table. He suddenly noticed a shimmering light on the table while passing the discharge and could not believe what he saw with his naked eyes. He once again repeated the experiment releasing the discharge as many times a possible and he was surprised to achieve the same results each time. He came to the realization that the screen gave out a green fluorescence. Due to his excitement, he repeated the experiment many times moving the screen further away but the end result was the same. Rontgen had knowledge that the florescence was not produced by the cathode rays since it was known that cathode rays could not go through the wall of the tube. Visible light on the other hand was excep tional because the tube was covered with a shield which could no allow light to pass through since it was opaque to light. This reasoning made him conclude that he must have been producing some radiation that was new to the knowledge of this world. Rontgen's discovery made him spend eight weeks in his laboratory repeating his experiments to try to know more about this radiation that he had discovered. He even slept and took his meals from the laboratory. He tried to study these rays and know whether they could pass through other substances other than the air. He placed different objects between the tube and the screen but of course with different intensities that was dependent to the type of material in use. However sometthing shocked him. When he placed a lead material he was holding in his hand on the cathode ray path, he found out that a shadow circular formed on the screen. The shadow formed along with the outline of his fingers and thump. He then made his wife Berth to place her hand for fifteen minutes on a photographic plate while he showed it with the rays. Rontgen then quickly turned on making a note to present his first report about a new kind of rays so that it could be published in the proceedings of the medical society of the university of Wurburg in the year 1895 December 28. He never knew that the rays he had discovered will be given the name x- rays (Wayne, 1946). How the world got used to x-rays The x-rays grew roots as they got absorbed in the new world filled with professional character. X-rays found their way especially into the field of health. They now started to be custom used in some hospitals although many found the idea ambiguous and were doubtful. Many of the hospitals were suspicious and found it hard to absorb the new practice of using x-rays in medical extermination of patients. Some hospitals had x-rays rooms but never wanted them to be noticed and so never brought the idea to the light. The rooms were far out of many hospitals linage of work. Many hospitals went forcing the new doctors joining the hospitals to run operations in the x-ray rooms. From time to time, the x-ray existence was tested in courts finding out whether they were real and valid. The x-ray issue became a topic of discussion in the society. The number of x-ray cases increased prompting a major boost to x-ray acceptance in the community. It immerged that the newly found x-rays could cure canc er. It was also found out that the x-rays could also cure skin disorders hence became a tool to depilatory beauty . Negative effects caused by x-rays. In the cause of the x-rays finding their way into the society generated several countable negative side effects. Many problems started emerging that included cancer, burnings, swellings, infections and many other sorts' bodily harms. This forced the concerned parties to start reinvestigating on the mechanics used to generate x-rays most importantly the whole x-ray process. Concerning Marie curies discovery of radium, scientist came up with a new realization that during producing x-rays, radiation was also produced . Conclusion X-ray has come way distance since its discovery by Rector Wilhelm Conrad in a small dark laboratory in Germany. Its future could not be predicted since at first the mechanics behind their creation were not familiar to many not until the rest of the scientist later matured the phenomenon. Their discovery was excellent to the medical industry today because they are used in specialized fields within the industry. Buy custom History of X-Ray essay

Managing Equality and Diversity- Case Study Jakob Roan Essay

Managing Equality and Diversity- Case Study Jakob Roan - Essay Example In 1999, the UK government introduced the Public Sector Duties in order to protect not only the women but also the men on work equality. The Equality Act 2006 was introduced to promote equality and diversity in relation to the importance of human rights. Because of some amendments necessary to strengthen the equality law in the United Kingdom, Equality Act 2010 was created and now in force in order to redefine the most recent employment-related claims at the Employment Tribunal office. Against who and Potential Legal Claims that Jakob Roan can bring to an Employment Tribunal Lucas and Tom Sexual harassment at work is not limited to the act of physically forcing an employee to have sex with an immediate boss or vice versa. Particularly in the case of Jakob Roan, verbal harassment like a constant regime of homophobic behaviour has been evident when Lucas and Tom were making funny faces while calling Jakob with the use of some offending names and remarks like: â€Å"a prude†, â€Å"a blooming gay boy†, suggesting that â€Å"he should be more macho†¦Ã¢â‚¬ , and spreading rumours to other employees that they should avoid working with Jakob alone in the office because they can get AIDS by being too close to him. This increases Jakob’s chances of winning a tribunal case . Regardless of whether it was intentional or unintentional, Jakob was able to witness Lucas spreading homophobic remarks about him where the company’s customers could hear.... Furthermore, forcing Jakob to join Lucas and Tom go through the pornographic magazine was already a violation of Jakob’s human right to avoid staring at some pornographic materials. Under Part 2 section 26(1)(b)(i)(ii) of the Equality Act 2010, it was clearly stated that â€Å"A person (A) harasses another (B) if the conduct has the purpose or effect of violating B’s dignity and creating intimidating, hostile, degrading, humiliating or offensive environment for B†. It means that harassment within the workplace may occur when the dignity of another person is being violated and degraded as a result of unwanted work-related practices that are sexual by nature5. As an individual, Jakob has negative perception with regards to the use of pornographic materials. The fact that Lucas and Tom was forcing Jakob to join them as they browse the magazine was already a violation of Jakob’s dignity and human rights to refuse to participate. Based on the guidelines stated under Equality Act 2010, it is clear that Jakob has the option and privileges to file a tribunal case against Lucas and Tom for harassment on the grounds of sexual orientation. Specifically the case of Jakob Roan who emotionally, mentally, and psychologically suffered from the adverse consequences associated with sexual harassment on the grounds of sexual orientation is very much similar to the case of Morse v Future Reality Ltd [1996]6 wherein Ms. Morse felt sexually harassed when a group of her male co-workers started downloading â€Å"sexually explicit images from the Internet† even though the boys were not directly pointing at her. Dave Under Part 2 section 13(1) of the Equality Act 2010, direct discrimination